The third policy option is known as nominal gross domestic product targeting, the major proponent of which is the economist Scott Sumner. The idea is all about self-fulfilling expectations. Recall that the central bank owns the printing press, so it can create arbitrary quantities of dollars. By making a pre-commitment to keep the economy on a particular spending trajectory, self-fulfilling collapses in spending would not happen. Something similar to this policy seems to have kept Australia and Israel out of the Great Recession. But in order to sustain such a policy, the Fed might have to intervene in the economy quite frequently, and then the distributional consequences could be serious. Quantitative easing, for example, helps push up asset prices (the stock market has regained all the ground lost since 2009 and then some), which disproportionately benefits the wealthy.

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The key economic idea undergirding this policy idea is something called aggregate demand, which, stated simply, is the total amount of spending in the economy. During a financial crisis, aggregate demand goes down, since newly unemployed workers have less money and people who manage to keep their jobs reduce their spending out of fear. When people spend less money, sales fall, and businesses are forced to lay off workers, who then spend even less money, and so on. In other words, money goes in circles: my spending is your income, and your spending is my income. If we all simultaneously cut back on our spending—if aggregate demand declines—then everybody’s income declines, too. That is, very crudely, what happened during the Great Depression, when there were millions of perfectly able workers desperate for jobs, while perfectly functional factories lay idle due to lack of customers. It’s also what has been happening, to a milder degree, in our economy since the 2008 crisis.
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